Archive for November, 2011
Name the 5 companies that control 64% of ALL ONLINE AD SPENDING…
Yes, some are quite obvious. In case you were curious, here is the breakdown…
Total Digital Revenues (2010 Form 10K)
Data: darrenherman.com (Oct 2011)
Google – $29B
Yahoo – $6B
Microsoft – $2.2B
Facebook – $1.9B
AOL – $1.3B
The Rest – $23B
How consumer products and services fair online…
Beyond and MBooth conducted a survey and asked 1,500 US consumers about products and services they have most recently searched online.
This is a quick sneak peek of the results…
53% use Facebook to interact with a brand
42% write an online post about a product or brand
33% wrote a product review online
Facebook has the most influence on Baby brands
Youtube has the most influence on music brands
Review sites have the most influence on electronic brands
After online interaction regarding a product…
31% are prompted to purchase
20% are prompted to recommend
26% take no action
Read the full survey here…
http://mashable.com/2011/10/25/social-consumer-sharing-infographic
